STEP IT UP at Mendenhall Glacier in Juneau, Alaska
An environmental advocacy campaign in 2007 called “Step It Up” generated rallies of support in all 50 American states. These creative actions – from skiers descending a melting glacier to divers making an underwater statement – helped convince many political leaders, including then Senator Barack Obama, to adopt a common call to action: cutting carbon 80% by 2050.
Since then, an international team of authors, scientists and activists including Bill McGibben and a growing crew of youth organizers – many of whom helped coordinate “Step It Up” in 2007 – have formed 350.org to bring greater awareness and influence to the U.N. Climate Talks taking place this December in Copenhagen.